First impressions matter. And the kind of packaging you use for your e-commerce business can make the difference between impressing customers and underwhelming them. Packaging is more than just a protective encasement for your products. It's also a canvas that enables you to show off your brand's charm. Custom packaging is the key to protected products, a strong brand identity, and a close connection with customers. Let's look at the reasons custom packaging matters and some tips on how to customize packaging for your e-commerce business.