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How To Customize Packaging for Your E-Commerce Business

First impressions matter. And the kind of packaging you use for your e-commerce business can make the difference between impressing customers and underwhelming them.

Packaging is more than just a protective encasement for your products. It's also a canvas that enables you to show off your brand's charm. Custom packaging is the key to protected products, a strong brand identity, and a close connection with customers.

Let's look at the reasons custom packaging matters and some tips on how to customize packaging for your e-commerce business.

Pantero_Packing_for_Ecommerce_1920E-Commerce Packaging: More Than a Protector

We've been using packaging since ancient times. In the early days, people transported goods from place to place in wood crates, steel cans, and cloth bags. Back then, the sole purpose of packaging was to protect the goods inside from harm. After all, no seller wanted to endure the wrath of a customer who just received a broken or deformed product!

But packaging changed and evolved with time. Today, it's much more than just a protector. Think of packaging as a knight's armor. Its main goal is to protect the wearer from harm, but it's also cool and shiny! The cloth surcoats knights wore showed off their or their leader's coat of arms. In the same way, modern packaging includes branding.

Modern packaging serves dual purposes. First, it protects the goods inside. Second, it boosts brand awareness and reputation. Packaging achieves these functions by creating an easy and memorable unboxing experience for customers.

Why Choose Custom Packaging?

Modern packaging is about more than just protection. You want packaging that protects, but that's also visually appealing. But why choose custom packaging? What's wrong with using premade boxes with premade designs?

While there's nothing wrong with using readymade packaging, per se, it's not the best choice if you want your brand to make a splash. Here are a few reasons why custom packaging is infinitely better than going with premade alternatives.

You Differentiate Your Brand From Competitors

Premade boxes are available to everyone. If you're using them, your competitors could also be using them. And the last thing you want is to be on the same level as your competitors. Instead, you want to rise above them and be the best of the best in your industry!

Custom packaging differentiates your brand from competitors and helps spread brand awareness. If you have unique and memorable packaging, consumers are more likely to remember your brand and shop with it again in the future.

You Provide a Memorable Experience

When your product arrives at your customers' doorstep, how do you want them to react? Do you want them to be excited? Or do you want them to react with complete neutrality? If your box looks identical to every other one your customer has received in the mail, you can’t expect an over-the-top reaction.

Custom packaging creates a fun and memorable experience for the customer. When they walk outside, a colorful and unique package greets them. Then, the fun continues when they get to carefully peel back the custom-made flaps and reveal what's inside.

Creating a special experience for your customers benefits your business. Not only does it make your customer happy and more likely to shop with you again. There's a chance your packaging could wind up on social media! Unboxing videos and posts about creative packaging are more popular than you would think. This boost in online attention can attract new customers to your business and increase sales and profits.

You Offer the Perfect Fit

If your product is a standard item with a basic shape and size, it should fit in standard boxes and envelopes without issue. But what if your product is unusually large, oddly shaped, or requires other accommodations during shipping?

If you want, you can try to fit a grand piano into a standard-size cardboard box, but the chances are that your attempt won't go very smoothly. In cases like these, custom packaging is a must.

And even if your product is average in size and shape, you can benefit from custom packaging. A custom box will protect your product better than a premade box because you can design custom packaging with the safety of your specific product in mind.

How To Customize Your E-Commerce Packaging

So, custom packaging obviously has its benefits. But how do you go about creating it for your business? You need to figure out proportions, think about a design, and consider the tiny details that need ironing out!

Creating custom packaging might sound challenging, but it's easier than you'd think. Here's how to customize packaging for your e-commerce business.

What Products Are You Packaging?

The first step in designing custom packaging for your e-commerce business is to think about the kind of products you're packaging. What are the dimensions of your product? Are your products delicate or sturdy? Are your products perishable, and do they require temperature regulation?

Items that are unusually large or small may not fit in a standard-sized box. Delicate products require extra protection, whether that’s heavy-duty double-walled designs or extra packaging material. And perishable products need an insulated container or insulated cushioning.

Who's Your Target Audience?

Pantero_eCommercePackaging_GUIDE_800First and foremost, your packaging needs to accommodate your products. But it also needs to appeal to your target audience—your customers!

Who are they, and how old are they? What's their gender, and where do they live? What kind of personality traits do they embody?

Creating a profile of your ideal customer will help you determine what to do and what to avoid in terms of packaging. If your target age is young to middle-aged adults, you don't want to use obnoxiously bright colors or childish fonts. Instead, go with something elegant and subdued. If your target audience lives in the heart of Chicago, don't weave a silhouette of the New York City skyline into the design. If your target audience consists of outdoorsmen and outdoorswomen, earthy colors and nature-inspired motifs are the way to go.

It's impossible to appeal to everyone. But you can stick to design elements that you feel the majority of your customers will love.

Want custom packaging that wows your customers and blows your competitors out of the water? Pantero has corrugated cardboard mailers and other boxes for sale. We can also create incredible custom-made boxes for your e-commerce business through our BoxAwesome program. Contact us today to learn more!

 

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